TelOne this afternoon launched the Connected Nation Campaign for its staff at the TelOne Centre for Learning.
The internal launch unveiled the huge campaign which seeks to create brand awareness and believability by building good rapport, creating good relationships with customers and building trust in the organisation through the use of TelOne celebrity brand ambassadors.
Officially launching the Connected Nation campaign, TelOne Managing Director Chipo Mtasa emphasized the importance of the campaign in making the TelOne brand a household name, while engaging TelOne brand ambassadors in activities to promote and advertise services.
Present at the launch were TelOne brand ambassadors radio personality Ruvheneko Parirenyatwa, well-known Disk Jockey DJ Stavo and Zimbabwe’s youngest university graduate Maud Chifamba. Other TelOne brand ambassadors include cricket legend Heath Streak and one of Zimbabwe’s female pilots Captain Chipo Matimba. Mutare-based DJs Dillon Sisimayi and Tinashe Zilole played their part as brand ambassadors with comedy skits and captivating oratory in Manyika and Ndau dialects.
TelOne Head Marketing Maureen Chirambaguwa presented on the power of connectivity and the importance of all staff to have a keen appreciation of TelOne’s products and services as everyone in the TelOne family has a role to play in marketing.
TelOne operates as both an internet Access Provider (IAP) providing transmission backhaul for mobile and data operators as well as an internet service provider (ISP) as it retails and wholesales internet access.
TelOne key offering under Connected Nation is broadband. The company operates as both an internet Access Provider providing transmission backhaul for mobile and data operators as well as an internet service provider as it retails and wholesales internet access. The broadband services include ADSL and fibre to the office and home (FTTH
ADSL is TelOne's data communications technology that utilises existing copper telephone links to send and receive data at speeds that far exceeds conventional dial up modems. On the other hand FTTH allows users enjoy the fastest speeds and reliable connections with no disruption or buffering
“The Connected Nation campaign means prosperity and access to cheaper and affordable services for all Zimbabweans as TelOne infrastructure will allow customers to do business with individuals that are not only in Zimbabwe but abroad,” said Chirambaguwa. “TelOne has been on a massive modernisation campaign which is aiming to focus more broadband services and generally migrate from the traditional voice.”
To support the broadband roll out, TelOne has been undertaking a massive infrastructure project dubbed the National Broadband Project (NBB), which was launched in 2013 after China Exim-Bank came in with a $98 million dollar loan targeted at replacing of legacy switching systems that had become obsolete with a new platforms and infrastructure that would provide improved and better data services.
The NBB project is of part TelOne’s business transformation strategy that has seen the implementation of the backbone fibre linking Zimbabwe and South Africa through the Bulawayo-Beitbridge backbone fibre which is set to be commissioned soon. The NBB has also seen the launch of a $4 million Data Centre which is part of their new business approach. The Data Centre hosts enterprise solutions ranging from data storage, disaster recovery sites and cloud services.
In Zimbabwe TelOne has the widest network coverage anchored on its robust backbone infrastructure, fibre, satellite and traditional copper. It delivers the highest internet bandwidth to ordinary Zimbabweans at the lowest and most competitive rates.